NEW YORK (CNNMoney) — A new Porsche ad attack is touting the abounding applied advantages of owning one of the German automaker’s iconic sports cars.
Yes, you apprehend correctly. We said practical.
In one ad, a man is apparent acrimonious up accoutrements of admixture — or article — at a accouterments abundance and plopping them into the advanced burden alcove of a Porsche Cayman. In addition scene, a mother picks up two kids at academy in a chicken 911.
The ads are based on bazaar analysis assuming that bodies who’ve never endemic a Porsche 911, Cayman or Boxster aloof don’t accept how absolutely advantageous these cars are, said David Pryor, carnality admiral of business for Porsche U.S.A.
“It was article that’s staring you appropriate in the face,” Pryor said. “You see it all the time, aback a guy arrives at the esplanade in a 911 and gets out with his kids, you see all these added guys nudge their wives on the arm and say ‘See, and you anticipation we bare a minivan.’ “
I appear to accept some real-life acquaintance with Porsche sports cars. My ancestor collection them, about exclusively, for years and I spent a lot of time benumbed in that tiny bench abaft him, watching his appropriate duke flick through the gears. But I don’t anamnesis my ancestor anytime acrimonious up annihilation at the accouterments abundance in his 911. On added hand, I don’t anamnesis my ancestor anytime ambience bottom in a accouterments abundance at all.
Decades later, I did get to booty my wife and son to Costco in a Porsche 911 Turbo Cabriolet while I had it on a alley analysis accommodation from the automaker. (Sticker amount — almost $150,000. The attending on added patrons’ faces as we blimp our aggregate purchases beneath the hood, priceless.) Everything fit, but we didn’t aces up the mega-pack of ability towels on that trip.
The rear-engine 911 has two aback aback seats and burden amplitude in advanced beneath the “hood.” The beneath big-ticket Cayman and Boxster abridgement the aback seats — in those cars the agent is army anon abaft the disciplinarian — but they do accept the advanced baggage compartment.
Porsche now makes cartage with four doors, far added ample backseats and added baggage allowance than the sports cars, with the Panamera auto and Cayenne SUV.
“The abstraction of ‘everyday’ already applies to the Cayenne and Panamera,” Pryor said.
It’s not that Porsche sees its sports cars anytime acceptable a family’s primary transportation, he said, but they could be bumped college up on the antecedence calibration than they now are.
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